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Elena Faltings

Luxury Markets Analyst

Elena Faltings analyses luxury retail, brand strategy and consumer demand across Asia.

Vancouver's Halloween Spiders: Local Draw with Specificity
TastePacific Perspective

Vancouver's Halloween Spiders: Local Draw with Specificity

Early holiday decorations in a Vancouver plaza highlight how targeted events can drive consumer engagement, contrasting with broader, less focused marketing efforts.

By Elena Faltings3 min read0
A Grocery Aisle Signage Error Exposes a Broader Consumer Disconnect
TastePacific Perspective

A Grocery Aisle Signage Error Exposes a Broader Consumer Disconnect

The ‘envelope gravy’ confusion, originating in a Canadian supermarket, illustrates how even minor linguistic missteps can reveal significant gaps in consumer understanding and brand communication, particularly in diverse retail environments.

By Elena Faltings3 min read0
Mid-Autumn Festival Events: A Hong Kong Concentration
TastePacific Perspective

Mid-Autumn Festival Events: A Hong Kong Concentration

HONG KONG —Analysis of festival reporting suggests a primary focus on Hong Kong, challenging assumptions of broad regional impact for specific spectacles.

By Elena Faltings3 min read0